When you think of Florida, you might picture the vibrant nightlife of Miami, the world-renowned theme parks of Orlando, or the sun-soaked beaches of Fort Lauderdale. But beyond these famous hotspots lies Jacksonville, a destination offering a blend of coastal charm, outdoor adventure, rich culture, and local flavor.

Whether you're a history buff, an art enthusiast, or simply looking for a relaxing beach day, Jacksonville has something for everyone. Read on to discover the best things to do in this exciting city and make the most of your Florida getaway.

Top Things to Do in Jacksonville

Relax at Jacksonville Beach

No Florida vacation is complete without a beach day, and Jacksonville’s coastline delivers in spades. With its expansive sandy shores, visitors can stroll along the beach during low tide, swim in the Atlantic Ocean, or try activities like surfing, kayaking, paddleboarding, and fishing from the pier.

Bike or Hike the Jacksonville-Baldwin Rail Trail

Explore Jacksonville’s natural beauty on the 14.5-mile Jacksonville-Baldwin Rail Trail. Once a CSX railway line, this multi-use path is now a popular route for hiking, biking, and horseback riding. The asphalt path is perfect for cycling, while the parallel unpaved trail offers an off-road experience.

Visit the Catty Shack Ranch Wildlife Sanctuary

For animal lovers, the Catty Shack Ranch Wildlife Sanctuary is a must-see. This nonprofit sanctuary provides a home for big cats that have been rescued from difficult situations. Visitors can meet lions, tigers, leopards, and bobcats up close while learning about conservation efforts to protect these magnificent creatures.

Experience Mystical Healing at Auntie Peaches

Hidden in the historic Springfield neighborhood, Auntie Peaches is a mystical apothecary offering healing products and services with an earthy and ethereal ambiance. The shop’s unique offerings include handmade items, teas, and essential oils, making it a special stop for those looking for something a little different during their Jacksonville trip.

Picnic at Huguenot Memorial Park

For a peaceful retreat, head to Huguenot Memorial Park, located just north of the St. Johns River’s mouth. The park boasts a long, wide beach perfect for picnics and a swim in the surf. Watch ships pass by as you relax on the beach, or explore the surrounding nature areas. It’s a serene spot away from the hustle and bustle of the city.

Discover the Jacksonville Zoo and Gardens

Ideal for families, the Jacksonville Zoo and Gardens is home to over 2,000 animals and 1,000 species of plants. Spend a day exploring exhibits like the Wild Florida section, where you can spot otters and flamingos, or visit the Land of the Tiger to see these magnificent animals in a unique elevated habitat.

Admire Art at the Museum of Art & Gardens

For art enthusiasts, the Museum of Art & Gardens offers an impressive collection of nearly 5,000 works spanning multiple cultures and eras. Visitors can explore the museum’s indoor galleries, then step outside to enjoy the beautifully landscaped 2.5-acre gardens overlooking the St. Johns River.

Shop at Riverside Arts Market

Held every Saturday, the Riverside Arts Market is an eclectic hub for Jacksonville’s artistic community. With over 100 vendors selling everything from handmade jewelry and local produce to artwork and food trucks, this open-air market is a lively spot to experience Jacksonville’s creative spirit.

Explore Jacksonville’s Black History

Jacksonville has a rich African American heritage, and visitors can learn about the city’s significant role in the history of Black Americans through tours like Explore Jax Core. These tours highlight important sites related to Black culture, from historic neighborhoods to stunning murals and mosaics.

Visit Kingsley Plantation

Step back in time at Kingsley Plantation, an important historical site that tells the story of the plantation era in Jacksonville. The site features the remains of the 1814 plantation house and offers visitors a glimpse into the lives of both the enslaved Africans who worked the land and the wealthy plantation owners.

Outdoor Fun at Kathryn Abbey Hanna Park

Kathryn Abbey Hanna Park is a fantastic spot for outdoor lovers. This oceanfront park features 1.5 miles of beautiful beach, 20 miles of hiking and biking trails, and a large freshwater lake. Visitors can rent kayaks, go fishing, or simply enjoy a picnic in the park. The variety of activities makes it an ideal destination for nature enthusiasts.

Stroll Along the St. Johns River

Take in scenic views of the St. Johns River by walking along the Northbank and Southbank Riverwalks. These riverside paths are perfect for a leisurely stroll, jog, or bike ride while enjoying views of the river and Jacksonville’s skyline. There are plenty of spots to relax and watch the world go by, making it a perfect place for some quiet reflection.

Whether you’re exploring local art, enjoying outdoor adventures, or learning about the city’s rich history, Jacksonville offers an array of activities that cater to every interest. So, take the road less traveled and discover what this hidden gem in Florida has to offer!